As featured on TechCrunch – a little shout of from TxtRoo to Elance for helping make their company a reality.
Jesse Clayburgh, co-founder of TxtRoo:
Building a business in a bus brings unique challenges. We had the opportunity to get help from Elance contractors since our team had mostly business talent. I had never worked with contractors in this manner before, so everything was pretty novel.
I approached the relationship as if they were an employee or partner in our business. I figured that getting them excited in the idea would equate to faster turnaround times and higher work quality. Oftentimes we didn’t have Internet and we resorted to sending text messages over a barely existent cell network.
During the very first interaction we had with our Allison, our designer, we told her we wanted a logo that had the name of our business spelled out, a kangaroo, and an iPhone-like text bubble by the kangaroo. She got back to us just two hours later – and her logo was beyond what we thought were expecting in terms of cool factor.
Our web designer Sterling was key in our success – it was him that encouraged us to get up on stage during the Rackspace pitch event. In addition, Sterling took a keen interest in our idea, sending me text messages from time to time with his thoughts on our progress.
As we continue forward with our business idea now that the competition is over, we will continue to use our Elance contractors and are possibly even considering bringing one of them on as a full fledged member of our team.
