We set out to build a way to capture and share a story about your experiences through digital media, but did lots customer testing on and off the bus and found that there was a big pain point in the noisiness of social feeds.

Gaggle is a mobile app that filters your social feeds to only people you care about in that instant. You’re at SXSW with a bunch of your friends – you care a lot more about what they are saying than anyone else. Gaggle solves this problem by letting you form ad hoc groups of people whose updates you really care about. It collects just their posts from across all social networks and makes sure you don’t miss anything.

We are excited to launch Gaggle tonight, just in time for SXSW! Just sign up, create your Gaggle, invite your friends and you’ll be able to see just what they are doing! After SXSW, you can relive the experience and create more Gaggles anytime you are with your friends. Whether it’s on a hike or a trip to Chicago — Gaggle becomes THE place to keep up to date with the people you really care about.

Check out our demo video on YouTube.

Sign up now at getgaggle.com