The kinetic.ly team is excited to reveal our vision and pitch.
Vision
“To make public and private spaces better for the people who use them and more valuable for the people who manage them.”
Elevator Pitch
Make your public space safer and commercial space more profitable by optimizing it for patterns in your customers’ behavior, using nothing more than a smartphone or webcam and Kinetic.ly’s online motion analysis service.
Target Customers
- government officials responsible for the safety and wellbeing of citizens in public areas,
- conference / exhibition / event organizers,
- the owners and managers of stores, offices and venues, and
- the architects, interior designers, town planners and other professionals (e.g. consultancies) who influence the layout, design and security of spaces.
plus many secondary segments and new ones that may emerge from a democratized technology.
Who Cares?
This affects everyone. Have you ever been frustrated by long lines at a checkout, slow movement in a public space or the awkward layout of a building? As customers and citizens we all stand to gain from more efficiently designed spaces.
More specifically, venue owners care because they can optimize their existing space to increase revenue. Architects care because they can design better solutions, and this tool gives them a competitive advantage. Government officials care because the security of their citizens is their primary concern, and any tool that improves safety by even a fraction of a percent can save lives and improve social wellbeing.
In Summary
Kineticly disrupts the motion analysis industry by combining affordable off-the-shelf consumer hardware with powerful on-demand cloud software, all wrapped up in a beautifully simple web interface. Now any retailer can easily discover the paths and behaviors of customers inside their store. Event organizers can quantify the relative popularity of stall positions in a conference hall and price them accordingly. Architects and office managers can create safer, more productive spaces. Local government officials can improve the security and wellbeing of citizens in public areas by removing bottlenecks.
When a powerful technology like this is democratized, it’s impact is felt across dozens of industries: Schools, Casinos, Hospitals, Manufacturing, Disaster Management, Airports – the list goes on. Let’s make the spaces we use work better for everyone.
