First, we really, really like movies. And we are not alone. 68% of the population will see at least one movie this year and the average moviegoer will see six. What this means is that roughly 1.3 billion movie tickets were sold in North America totaling over $10 billion in box office revenues in 2011. Yet, studios spent approximately $3.5B on advertising to support these films. That’s an enormous chunk of change!!
The top studios have all but conceded that the box office is a loss leader and essentially a marketing vehicle for DVD and Video-on-Demand (VOD) sales…but it doesn’t have to be that way! ReelTrend has the ability to help studios market to the right audience and allocate their marketing budget more effectively across channels in order to make their money work much harder.